ASICS X CALICO JACK  

ASICS GEL-KAYANO TRAINER 'STRAWBERRY ICECREAM'

To celebrate their 4th anniversary, Calico Jack was offered the opportunity by Asics to develop their own concept.

Daan, Rolph and Sjeng came up with a concept around the theme of strawberry icecream and the colour pink. The concept was turned into a super tasteful key visual made of Clevers Icecream, photographed by Fotostudio Zebra’s Egon Notermans. Furthermore a sugar-sweet packaging and 3D label were printed to complete it all in a limited edition.

Regular customers and fans lined up for a fingerlicking pair of trainers.

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