Interior and branding of the holy grail

Floyd and Juul were converted to sneakerdom in 2017. Both having a retail background and a passion for street wear and sneakers, they opened a shop in the heart of Maastricht. The address is 21, Nieuwstraat. We designed both the logo and the interior. Grail literally puts the sneaker on a pedestal. The sneaker as the holy grail feature of your wardrobe. In Maastricht it is fitting to design a boutique with the opulent Roman catholic lifestyle in mind. An already present stone floor formed the basis. An impressive brass shoe and the presentation as an altar, combined with fun elements like a green wall give this shop both a Maastricht-like and cosmopolitan character.