Canon showcase of a bookstore

Canon’s B2B marketing is all about the creation of propositions showing Canon’s customers the wide variety of printing options in, for example, a retail environment. In this fictitious book store a book by photographer Horst Friedrichs is being sold. The display, the wallpaper, the ceiling, the floor, banners, postcards, the book itself, calendars and window decorations, really everything has been printed with Canon products.

Horst Friedrichs zpictures have been printed on dibond, acryllic, wood, cardboard, paper, magnetic foil and.. and